Let us explain how we work with this step-by-step process.
At our first meeting, we will evaluate your home for marketability and make note of features, upgrades and amenities, as well as obtain measurements in order to prepare a Comparative Market Analysis (CMA).
To prepare a CMA, we will do research to find comparable SOLD homes in your area. We then enter the information on your home and the top 3 most similar SOLD properties into our market analysis spreadsheet to determine your home's range of value based on current market conditions.
We show you the SOLDs we used in evaluating the suggested market price of your home. We also discuss the other factors that may influence the pricing of your home such as your time frame and motivation to sell. We'll take a look at the other homes currently for sale that will be your "competition" and any other considerations necessary in order to help you determine an appropriate listing price.
After we have presented the CMA, we will also talk about our marketing and media plans, as well as the strength of our company, The Property Exchange, to successfully sell your home. We'll sit down together and go over the terms to be included in the Listing Agreement, as well as any other additional provisions, that will protect your best interests in the transaction.
We'll present all of the documentation, to include the Offer, the qualifications of the Buyer and the Earnest Money Deposit. We'll help you evaluate the offer and answer any questions that you may have to substantiate that the offer is from a "Qualified Buyer" that you can count on to close the transaction. We'll also prepare an estimate of costs and net proceeds that you may expect at closing.
If you and the Buyer do not agree on the terms of the initial Purchase Offer, we will sit down together and evaluate a possible Counter Offer. It is as this point that we negotiate the acceptable changes in terms and conditions between YOU and the Buyer that will enable you to enter into a Contract.